Overview
The Tarot Experience Free Reading is an AI powered story-telling website.
Try it yourself:
Technologies
WiX
AI (GPT-4)
Procedural Generation
Case Study
The Task
The primary goal of this project was to promote and boost the online presence of the Tarot Experience VR. We were tasked with developing a simple web-based tarot reading site to allow users a free sample of the VR experience.
Using the latest AI technology, the app procedurally generates a reading tailored to the users question, creating immersion and adding improved utility to the original VR experience.
The Results
Since release, our clients site experienced an exceptional surge in activity, with a remarkable 2500 questions asked. This uptick aligns with an impressive increase in engagement metrics, including over 3000 site sessions on our Free Reading page alone. Moreover, our clients platform boasts a robust retention rate, with 800 to 900 returning users actively revisiting our site. These figures underscore our success in driving user engagement and highlight the effectiveness of our strategies in achieving key performance indicators.
Using GPT-4
The main appeal and utility of the site would be to have personalised readings, and this is where OpenAI’s GPT-4 comes in: by providing a prompt, ChatGPT can generate a unique, interesting response which is tailored to the user – and by specifying how it should act we can engineer prompts which produce outputs which most accurately reflect the style of reading that we want.
“You are a tarot reader tasked with answering users questions…
A user has asked: ‘…’ Please provide a tarot reading with the card ‘…’ in regards to their question“
There are also other LLMs which would be suitable for this task such as Claude and Gemini, but currently ChatGPT outranks them in the generation of creative language. In the future, with the release of Gemini 1.5 and Claude 3 we might look at alternative AI for this task which may be both cheaper and more effective than ChatGPT.
WiX
This was developed as a new page on an existing website made in WiX. As such, there were a number of limitations to work around as a result of this choice of platform.
It was programmed in JavaScript using a mixture of built-in WiX APIs and NPM modules.
Marketing Campaign
@adamjmalone How does Tarot ACTUALLY work? Many people claim they can tell you your future or that the Tarot cards have magical powers. I talk about the true power of Tarot in this video. If you're interested in checking out my Virtual Reality Tarot experience, check out the link on my page. #tarotreading #tarotcards #divination #tarottok #doestarotwork #tarotreadingoftheday #tarotmeanings #philosophy #astrology #psycich #mediumsoftiktok #virtualreality #vr #cosmology #tarot ♬ Blade Runner 2049 - Synthwave Goose
Email Marketing
The other main aspect of the site consisted of generating and sending emails containing the users reading. This allows the user to easily save and reference it later and also comes with pre-generated images of their card and reading for sharing. This also allows the site to collect emails which can be used for marketing in the future.
There are limitations with sharing on social media: whilst some sites such as X and Facebook make sharing from web browsers easy, some apps such as Instagram and TikTok do not. We kept the design simple so it satisfies all platforms.
The images are created procedurally using an HTML canvas and JavaScript logic.
