Overview
Dr Jolyon Miles-Wilson received university funding to prototype an app that informs consumers about the carbon footprint of products in the supermarket and whether alternatives exist.
Overview
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Case Study
Objective
Dr. Jolyon Miles-Wilson, required a proof of concept on a limited budget to demonstrate a simple app for comparing foods sustainability.
Purpose
The app was made to empower consumers with knowledge about the carbon footprint of products available in supermarkets, while suggesting environmentally friendly alternatives.
Users would get rewards while shopping from the supermarket franchise for buying more carbon-friendly foods than alternatives. This would further encourage people to use the app and their eco-friendly behaviour. This opens up a huge network around the world as the app could be used to collaborate with any food franchise.
Budget
Due to budget restraints, design costs needed to be low. A simple, free spreadsheet was used for pulling data rather than a costly database. Only Android was targeted and the UI and design was kept simple with no money spent on a bespoke artist.